Apps that incorporate augmented reality (AR) may sound ultra-modern, but consumers are embracing it more than you may expect. More than 60 percent of them would instead go to stores that use augmented reality. Additionally, 40 percent of your customers would be willing to pay more after experiencing your products through augmented reality.
With augmented reality, a 3D image is virtually placed into a “real-world” setting. In this way, it appears as if the virtual object is physically present in the real world.
Augmented reality is often used in gaming to achieve a more realistic experience for players and engage users with more senses. However, it also facilitates the shopping process.
You can shop online only by looking at product photos. A 360-degree image or a video will occasionally appear, but that’s not common. A similar experience using AR would be much better. You can perhaps try on a hat or see how a sofa fits in your bedroom.
It is for this reason that some stores have incorporated AR technology into their content strategies. Here are the top five augmented reality apps based on consumer ratings.
Houzz is a home improvement app for iOS and Android users. The app has a 4.7-star rating on Android and a 4.6-star rating on iOS. If you are looking for a great platform for home goods and furniture sellers, Houzz is a top AR app for planning interior layouts and designs. The Houzz app primarily focuses on home improvements, but it also features ecommerce functionality, so consumers can see, browse and purchase products within the app.
The app offers a great feature, “View in My Room.” Through this feature, users can place products into a photo of their home using 3D technology. As a result, users can see lifelike images. The product even shows what it will look like in different lighting conditions. The app enables consumers to purchase a new furniture piece while sitting comfortably at their couch.
IKEA is primarily furniture and interior design store. It’s also a home decor-focused augmented reality app for iPhone and Android. The store is popular for various products, from high-end furniture to a small towel paper holder. IKEA Place is an AR-integrated app for users to shop online at the best of their convenience and satisfaction. The app has got 4.7-star iOS ratings and 3.7-star ratings on Android.
Sweden’s furniture retailer invites customers to browse its products and place them in their homes virtually. In order to figure out which items will fit best in your home, this app takes into account the entire floor plan. The drag-and-drop function and the color option make it a fun experience while shopping at IKEA.
Decor Matters is a Design and decor store where you can buy a variety of furniture and home decor items. The app is designed for iPad and has got 4.7-star ratings from its users.
Despite being a young company, it is ambitious. DecorMatters makes it easy to visualize any interior design. Unlike IKEA Place, this app enables users to place the furniture from several stores like Amazon, IKEA, Wayfair, West Elm, Crate & Barrel, Target, Michaels Store, Hobby Lobby, Etsy, and more. Choice of different patterns, colors, and fabrics enable consumers to switch from one style to another. Additionally, the new AR ruler feature provides customers with a better understanding of how well each object will fit in its place. With the help of this app, you can measure rooms, check furniture dimensions with real ones, and see if an object fits its place or you need to choose another.
With a 4.7 rating on iOS and a 4.1 rating on Android, Augment is yet another application that uses AR. Augment is another top-rated AR app in the home goods world. The app is, however, designed to help furniture store owners. With Augment, you can create augmented images of your products for ecommerce store owners, and this app is explicitly targeting the purpose.
Once your assets are ready, they can then be used for your own AR experience, whether it’s on your website, personal use, or in your mobile app. This app is an excellent tool for driving instant sales at fields, for instance, shops like pop-ups, event sales, and similar temporary physical retail activities.
The most notable feature of the VR maker app by iStaging technologies is that it works in both AR and VR modes. The app allows its users to photograph the results and share them with friends or family. This serves as a vital element of integrating any piece of furniture into the interior setting. IStaging platform is not only an excellent tool for using AR, but it also serves as an excellent option for installing virtual decorations in real estate listings. These products let you create beautiful 360° virtual tours by adding rendered panoramas, such as a floor plan and hotspots, and more.
The above listed are a few best from the top augmented reality furniture apps. With augmented reality, consumers can look for products and experiences in a multidimensional way. Furniture stores and businesses can make the most of the technology to offer an unparalleled experience to their customers. Furniture ecommerce brands can even use third-party AR apps to enfold their offerings into a branded experience that adds another customer touchpoint.
Get in touch with Invictus Studio to develop an AR app for your business today.
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