The Art Of Color in a Logo Design

Design & Development
July 24, 2017 By Invictus Studio Editor

A logo is the strongest symbol of a brand that let you identify the brand from long listings. The colors, shapes and fonts of a logo design help people identify a brand and let them make a quick decision.

Professional logo designers use colors in a logo design as a non-verbal communication to elicit brand’s message to the audience. A logo design is not limited to one color, choosing different colors in your brand’s logo design can emphasize about your business and is an excellent way to show diversity. You may also choose two to three specific colors to highlight about your product and make your logo design distinctive.

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