There is no doubt that social media has taken the world by storm. What was previously regarded as a medium to connect and socialize with your friends and family is now serving as a major platform to promote businesses. Therefore, any business that wants to build a strong online presence must be able to design an effective social media campaign.
According to Eric Qualman “We do not have a choice on whether we do social media, the question is how well we do it.”
With emerging new tools, it has become easier to conduct marketing on social media and synchronize your campaigns for greater consistency. Here we have shortlisted top 5 tools that can help to optimize your social marketing efforts.
Getting an aesthetically pleasing banner post requires professional graphical skills but not with Canva. The tool has been specifically designed for non-designers and comes with a wide variety of beautiful templates that can be easily customized. Whether you are designing creative identity for your brand or planning advertisement banners, Canva has it all.
Canva currently drives half a billion visits every month where prominent websites like Buzzfeed, Hubspot, and Yelp are actively using this tool to create striking social media posts. Canva is highly affordable and also comes with a free version that anyone can use for an unlimited period.
Ever felt annoyed about having to post the same thing separately on different social media channels? Buffer makes this task easy. An easy to use scheduling application that allows you to share your content, media, and banners across all your social networks. The posts can be scheduled according to different time zones (UTC, GMT, etc.) or different cities all over the world, depending on the location you want to target.
Since different social media have different peak periods when user engagement is maximum; Buffer allows posting during such optimal hours to boost traffic and gain potential followers. Moreover, the tool is also embedded with analytical features that can give businesses the data to understand their audience activity well and implement strategies accordingly.
A content curation tool, Content gems give marketers the ease to daily post interesting articles as relevant to their industry to enhance their social media presence. It increases your brand exposure by creating awareness regarding your product/services while at the same time generating quality leads.
Content gems can help you find blogs, articles, and infographics using a customized search engine that will ask for specific keywords that should or should not be included in the results. Content curation is an ongoing process and with the help of such tools, you can not only boost your SEO rankings but also establish your credibility as a thought leader in the industry you belong.
Short for If This Then That (IFTTT), the tool works like a robot assistance that performs a chain of tasks based on simple conditional statements. IFTTT is used by people to get repetitive tasks done automatically. For example, if you post anything on Instagram, then the tool should post it on Pinterest “Favorites” board with your website URL. It is a great tool to save time from doing annoying repeatable tasks and instead spend time in devising productive social media growth strategies.
Despite having all the data derived from social media engagements, it can be difficult to keep track of all the activities. Crowdfire is one such application that thoroughly analyzes your social media pages by evaluating the competitor’s latest campaigns and observing the activities of your user to give appropriate marketing suggestions. It can range from following new pages based on your interests to designing an automated message to send out to your new gained followers.
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