Have you been contemplating to build a startup lately? Or are you on the cusp of launching your small business soon? If you are about to embark the journey of entrepreneurship, you should pay heed to the branding strategy that would be required soon for your brand recognition in the target market.
Small business owners and startuppers- unaware of the power of strong branding- often neglect the need for strong brand development. Tight on budget, they cut corners with the most crucial aspect of their brand and opt for creating a logo using DIY tools.
Branding is not only for large-sized businesses. It is crucial for all-sized enterprises as the branding gives value to your business as well as it provides a clear direction and enables you to acquire new customers towards your business.
“Branding is the art of becoming knowable, likable, and trustable.”- John Jantsch
By definition, Branding is a practice in which a company creates all the assets that define and represent a business in the marketplace. Those elements could be your color scheme, your aesthetic appearance, your brand tone as well as your company logo.
Here we have mentioned 5 reasons that will help you understand why branding is essential for your small business.
Your company logo design is the face of your business, it’s like a visual figurehead which creates an instant recognition of your brand in the first glance. The color, font, style, and pattern you have used in your logo determine how your other branding elements will be designed further.
From your physical brick-and-mortar presence to your digital persona- every aspect of your brand somehow reflects your logo and vice versa. That’s the reason your logo design holds such high importance in making your brand how exactly you want to see it.
Your logo design is the most significant element of your branding. This is the reason a professional logo designer creates a logo which is memorable, simple, and easily recognizable by the target audience. Take the example of some of the most iconic logo designs such as Nike, FedEx, and Google; they all are compelling and easily recognizable. These logos are thoughtfully designed to recall the brand identity in the first encounter.
A well-branded company is more appealing to its target audience. Suppose you are comparing two brands; one is aesthetically pleasing and the other one looks like as if the owner pays little to no attention to the look and feel of the brand, both are providing same services at same prices. Which one would you like to prefer? Definitely, the one which is well-branded. This is how branding helps you in building your trust so that you can stand out from the crowd of competitors in the market.
If your brand communicates the message effectively to the target audience, you will be able to attract more customers. You can only earn revenue when the potential customers are comfortable in spending their hard-earned money in your business. In a nutshell, if you want to generate revenue you will have to invest in professional branding services.
Hiring employees is no big deal, hiring motivated and dedicated employees surely is. Branding improves employee pride and satisfaction. When an employee works for a well-branded company, they have a sense of pride that they are standing behind the brand and they legitimately contribute to the development of this business.
Having a robust brand identity with clearly defined missions and goals is crucial to create an environment where you and your employees work collectively to achieve the company goals. In short branding not only generates loyal customers, but it also produces loyal employees.
Your branding defines your mission and direction you want to be headed to. As mentioned earlier, your employees need inspiration. They need to know who are they working for, what is their mission, what are their brand values, and how their brand communicates with the audience. Without knowing all of this information, they can’t serve your company in the best way. When your employees know your mission and goals, they are more likely to work with the same dedication as you do.
Marketing and advertising is a crucial component to get your brand recognized and sell your products/services. Your branding and marketing efforts go hand in hand. If your branding is not capable of bringing an impact, all your marketing efforts will go in vain.
The advertising agency you hire for your promotions will first read your brand in order to prepare a campaign that brings impactful content for your target audience. Henceforth, if your company in the first place is not well-branded, you won’t be able to come up with an impactful advertising campaign. Before hiring an ad agency, you need to pay heed to your overall branding.
If you find nothing so striking about your branding then take a pause, and first hire a branding professional to fix all the issues before it’s too late. Once you are ensured that your overall brand personality is up to the mark and all set to live up to the challenges of the target market, go ahead with your promotional campaign and other efforts which you think will help put your company on a show.
Good branding helps in attracting and retain new customers to your business. If someone has come across a brand and they get really impressed by the branding and first impression of the brand, they would definitely take time to refer it to someone else or share it on their social media.
If you have a strong brand, it will have a lasting impression on the customers and will expand further with the word-of-mouth. Being well-branded gives an impression of being a professional and market expert, someone a person can rely upon without any hesitation.
In other words, branding makes your customers feel at home. You need to build a brand which your customers can connect with. They should be comfortable and proud of being associated with the brand, and this is only possible with powerful branding. Remember, people love to do business with the brands which they think has a reputation and standing in the market.
Your branding is the recognition of your business. It helps you get your message across, it enables you to tell your story and it makes you different from others. Without proper branding, you cannot emerge as a business that has something valuable to offer to its target audience. Build a brand that makes you stand out in the sea of the same, something that is recognizable from a distance and your audience will connect with you without putting much effort.
To sum up, hire a professional who knows the nitty-gritty of design and aesthetics better than you. Explain your perception to them and create a powerful band in collaboration with experts.