As a business or a marketer owner, you would always fish for getting more customers. Talking about a business owner in today’s time, after having a good number of consumers you’d want good traffic on your site to multiply your productivity. There are several ways of gaining more traffic and to boost it as well. Such as:
Let’s travel through the most obvious one. Display advertising and social media are perhaps the most eminent ways of captivating the attention of visitors. Crafting your brand and putting your site in front of your audience has to be the most crucial step, as it helps you the most in reaching out to your targeted audience. Adjusting your paid strategies which will resonate with your goals, taking the aid of social media and flexing your brand’s productivity in the most alluring way to gain the consumers. An attractive post or a captivating banner will definitely bring the visitors to your site. This will also help you in gaining more traffic and conversions. Also, web design services these days are playing a major role in uplifting your site in the most efficient way.
If you are seeking for more traffic to your site which will also result in giving you more sales, then targeting a high commercial intent keyword should be taken into primary consideration and which will also be a part of your paid strategies. No doubt that competition of these search terms can be expensive and fierce but the payoffs can be worth it.
Producing great content and hoping people would crawl themselves and find it will lead to nothing. You need to be proactive. Keeping a look out on every social site to promote your content has to be a frequent practice. Google+ promotion can help out your site and show personalized results and is effective for the B2B niches while Twitter is the perfect fit for snappy, short and tempting links. if you happen to be a B2C company then you favorable traction can be found on sites like Pinterest and Instagram with heavy imagery.
There goes in no wizardly formula for content marketing success, despite things you would have believed. For this very reason, trying varying the length and format of the content to make it more appealing for every kind of reader is advisable. News-based blog posts with the long form content, intersperse shorter with tinges of infographics, videos and data-driven pieces for maximum impact.
The first thing that the visitor sees is the headline, that makes the headlines the most integral part of your content. Without a compelling headline, even the most rightly written and a comprehensive blog post will go in vain. Tyng mastering the art of headline writing. For instance, the writers at UpWorthy and BuzzFeed tend to write upward of about 20 various headlines before finalizing and setting on the one that will drive the maximum traffic. Therefore, think very carefully about your title before you hit “publish”
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
Before you say it – no, true guest blogging hasn’t vanished. Having a guest post secured on a prominent site can and will increase your blog traffic and will help you build your brand into the bargain. Also, it will make your site rank on the initial pages on Google when your target keywords will get numerous clicks. However, be warned and keep yourself updated with the radically changing standards of guest blogging and spammy tactics could lead to stiff penalties
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
Think interviews are only for the big leaguers? You’d be amazed at how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and get the interviews published in your blogs. This will not only give name recognition boost but will also your credibility will take a hike and increase traffic to your website, the interviewee will also probably share the content too, further expanding its reach.
10. Don’t Neglect Email Marketing
Most businesses are focused on gathering new customers through their content marketing that they tend to forget about the traditional methods. Email marketing is still a powerful tool and even a slightly successful email blast can give a significant uptick in traffic. However, you have to be wise enough to not to bombard people with relentless emails about every petty update on your business. Also, don’t overlook the power of word of mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too
Gone are the days when internet browsing was only limited to desktops and PCs. In the prevailing time, people are using mobile devices to access the web. Make sure that your website is comfortably viewable across a wide range of devices, including smaller smartphones and easily accessible.
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
People always like and want to speak their minds out and weigh in on the subjects on which they have an inclination. So building a community into your site is an excellent way to initiate a conversation and to raise your traffic graph. By implementing a robust commenting system by a third-party solution such as Disgus or Facebook comments or by creating a forum where the visitors can put forward their questions, the users will get a sense of belonging and your site will have a good value. Don’t forget to keep a check and manage your community to ensure the minimum standards and maintain decorum.
You usually visit at least a few sites that lie in the same family as your business on a daily basis, so why not engage yourself in the conversation? Commenting doesn’t necessarily or rather not always provide an instant boost to referral traffic, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Google Analytics is a shadowed valuable source of data on about every conceivable aspect of your site, from visitor demographics your most popular pages to. Keep a keen eye on the data fetched by the Analytics, and make the use of this information to perform your promotional and content strategies. Pay heed to what pages and posts are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
Always keep a lookout of your competitors and keep an eye on their activities which are proving to be favorable for them. BuzzSumo allows you to check out what your competitors are up to, if you are not using any such software then you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
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